ATFT Exclusive: Try on styles with AI, jump when the price is right and more

Google’s shopping tools can help you with everything from trying on the latest trends to redesigning your space — and finding everything at the right price.

By Danielle Buckley, Director, Consumer Shopping Thurs.

July 24, 2025, 9am ET

Whether you’re still on the hunt for the perfect summer maxi skirt, dreaming about a new fall jacket or starting your back to school shopping, our shopping tools can help you explore your personal style and get a good price. Here are a few ways you can use Google’s latest shopping features:

Try clothes on, virtually

At I/O in May, we introduced our try on tool as a limited experiment in Search Labs, allowing shoppers to upload a photo of themselves and use AI to virtually try on clothes. Today, try on is launching in the U.S., leing you easily try on styles from the billions of apparel items in our Shopping Graph across Search, Google Shopping and even product results on Google Images.

To get started, tap on any product listing across Google or any apparel product result on Google Images and tap the “try it on” icon. Upload a full-length photo of yourself and within moments you’ll see what you might look like wearing those gingham-print pants on the rst day of class. You can scroll through other looks you’ve tried, save your faves and share with friends.

Buy when the price is right

We’ve also upgraded our price alerts so it’s easier to grab the perfect item as soon as it falls into your budget. Starting to roll out today, when U.S. shoppers hit “track price” to set an alert for a product, you can specify your preferred size and color, as well as the price you want to pay. The Shopping Graph has products and prices from all across the web — so we’ll let you know when there’s an oer that meets your criteria. No more constantly checking to see if that bag you’re eyeing is nally at the right price for you or forgeing to come back to a product you loved!

Bring outfit and room design inspo to life

Finding ways to style the season’s hot trends or looking for fresh decor ideas is geing even easier with the help of AI. Starting this fall in the U.S., you will be able to explore shoppable ouit and room inspiration right from AI Mode — whether you’re looking for style inspo for a green owy dress for a garden party or design ideas for a bedroom. Our vision match technology will generate a range of visual options for your query and use the 50 billion products in the Shopping Graph to show product listings for visual matches we think you’ll like.

You can try this when it's live in the fall — and start looking out for try on and price alerts when you’re shopping across Google.

---