Today, Beni, the AI-powered resale search engine, announced the launch of Beni Lens, a new visual search technology that enables shoppers to instantly find secondhand versions of any item that inspires them — whether seen online or in real life. Built with patent-pending technology designed specifically for resale, Beni Lens aggregates listings in real time from marketplaces such as Poshmark, ThredUp, The RealReal, eBay, and Depop, offering a comprehensive and efficient search experience tailored to the secondhand ecosystem.
With Beni Lens, users can upload an image, capture an IRL photo, or identify a visual on any browser page to search — from a street-style look, social media post, Pinterest mood boards, Vogue runways, Youtube vlogs, etc. — and immediately discover similar resale options across platforms. The tool also integrates personalized filters for size, budget, condition, and brand preferences, allowing shoppers to refine search results automatically. The feature is available now via the Beni Chrome extension and the Beni iOS app, making secondhand discovery accessible on both desktop and mobile.
“Before Beni, recommending secondhand pieces was frustrating because the link would die once an item sold,” said Robyn T. Davies, Beni user and sustainable fashion stylist in New York. “Now I can upload a photo of something I like and my newsletter subscribers can find the same or similar item in their size and budget. It’s helping demystify secondhand shopping by mimicking people’s current consumption habits, just with a much more sustainable —and I’d argue more stylish — option.”
According to Beni, the technology addresses a gap in how consumers discover and shop secondhand fashion. “Shoppers discover fashion through images — not product pages and search bars,” said Celine Lightfoot, Co-Founder and CTO of Beni. “We built Beni Lens to meet them where inspiration sparks and help them get the style they want at a price they can afford.” Co-Founder and CEO Kate Sanner added, “People want convenience, affordability, and style. Resale delivers the best value for your money, and now visual search makes it easy to access.”
As inflation and holiday spending pressures rise, Beni Lens provides a solution for cost-conscious and sustainability-minded shoppers seeking quality fashion at lower prices. The tool also expands access to unique and hard-to-find items — including vintage, discontinued, and off-price pieces — helping users build wardrobes that emphasize longevity over trend cycles.
The launch of Beni Lens marks a significant step in the company’s mission to make secondhand shopping as seamless as buying new. By combining visual search with real-time resale inventory, Beni continues to position itself as the top search & discovery platform for secondhand fashion.
