Fashion Tech News: August 30
Ebay is launching a Pre-Loved Fashion Week, plus a plethora of partnerships: Amazon & Tiktok, Condé Nast & Open AI, and more!
News & Updates
eBay Launches Pre-Loved Fashion Week via Laura Ewen at Fashion Dive
In 2023, almost $50 billion worth of secondhand luxury products were sold globally, eBay said in the release. The company added that younger customers in particular drove high-end resale in their search for “accessible entry points into the traditionally exclusive luxury market.”
Pre-owned and refurbished goods comprise 40% of eBay’s gross merchandise volume, the company said in the release. On average, global users of the platform searched for the word “vintage” more than 1,000 times a minute in June.
“With the launch of Pre-Loved Fashion Week, we’re showing up on fashion’s biggest stage and demonstrating that authentic designer fashion doesn’t have to be out of reach,” Kirsty Keoghan, eBay’s general manager of fashion, said in the release.
The New York event will be curated and styled by model and social media personality Wisdom Kaye and co-hosted by writer Liana Satenstein, and the show will offer pieces from designers including Toteme, Brandon Maxwell, Eckhaus Latta and Ralph Lauren, per the release. Shoppers can tune in to watch the show Sept. 12 at 6 p.m. BST exclusively on eBay Live.
Meanwhile, the London “Endless Runway” presentation will be curated by eBay’s Pre-Loved Style Director Amy Bannerman and co-hosted by model and television presenter Leomie Anderson, and will feature pieces from designers such as Christopher Kane and Molly Goddard.
“When I style my own outfits, the goal is always to break through conformity, to create something that’s totally one-of-a-kind — and choosing pre-loved gives me limitless possibilities,” Kaye said in the release. “Plus, it’s the most sustainable way to actually own the designer items you love but feel unattainable.”
Amazon Opens up Purchasing Directly Through Pinterest and TikTok via Kevin Williams at Digital Commerce 360
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