Fashion Tech News: August 9
From both ThredUp, elevating consumer search, and WGSN, forecasting trends using AI to the launch of ThredX Labs and Tapcart's BFCM Consumer Trends Report + events & job postings.
News & Updates
ThredUp Solves ‘Paradox Of Choice’ In Fashion Resale Using AI via Pamela N. Danziger at Forbes
The single biggest problem customers face when shopping on ThredUp is there’s just too much stuff. The company releases 40,000 unique SKUs every day, yielding an overwhelming number of items retrieved in every customer search.
The new suite of AI-powered tools built on machine-learning algorithms that process natural language and imagery cues solves for the ‘paradox of choice’ problem that can discourage the typical shopper and keep them from coming back.
Now shoppers can enter exactly what they are looking for in the search bar and get a selection of items that fit the bill, such as a summer sleeveless dress for the beach, a cocktail outfit for office party or a beige-plaid coat for fall.
ThredX launches ThredX Labs via Sean Sinko, CEO & Co-founder of ThredX
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